Book cover or "How to Win a Trade War" with author photos
Academic
October 26, 2026, 4:30 PM EDT

Book Talk: ‘How to Win a Trade War: An Optimistic Guide to an Anxious Global Economy’

Join Soumaya Keynes, columnist and podcaster at The Financial Times, and Chad P. Bown, Reginald Jones Senior Fellow at the Peterson Institute for International Economics as they discuss their book, “How to Win a Trade War: An Optimistic Guide to an Anxious Global Economy.” 

The authors explore the history, the players and the rules of trade, and consider how we can prepare for what the future might hold. What would all-out economic warfare look like? Could trade wars lead to hot wars? What can the West learn from China? 

Accessible and leavened with an appealing wit, their book explains how to win a trade war, where “winning” might mean minimizing the losses, and the weapons that we wield — subsidies, stockpiles, export restrictions and, of course, tariffs — have the potential to hurt us, too. “How to Win a Trade War” is the guide to one of the global economy’s biggest challenges.

The event is co-sponsored by The Griswold Center for Economic Policy Studies (GCEPS), Julis-Rabinowitz Center for Public Policy & Finance (JRCPPF), Marcia Wythes Center on Contemporary China (CCC), and Princeton Politics (POL). 

It is open to the public and the Princeton University Community and a livestream is available on Media Central.