Organizations can use computers or AI to make decisions about people: digital differentiation. For example, insurers can adjust prices to consumers, and the government can use AI-driven analysis to combat welfare fraud. Such digital differentiation is often useful and efficient, but it also brings discrimination-related risks. For example, digital differentiation can reinforce economic inequality. The presentation introduces the main applicable rules in Europe, such as non-discrimination law and in the General Data Protection Regulation. The presentation also shows that those rules, while useful, leave serious gaps.

Frederik Zuiderveen Borgesius is a professor of ICT and law. He works at the iHub, part of Radboud University in The Netherlands.